It has been roughly two and a half weeks since LeBron James took the sports world by storm and bought out one hour of ESPN programming to tell all that he would be “taking his talents to South Beach”.
Although time has slightly faded, “The Decision” still resonates. LeBron James is now a member of the Miami Heat. So is Dwyane Wade and so is Chris Bosh. This is the biggest thing to hit basketball since some old white guy decided that peach buckets weren’t going to cut it.
Sure, the hype may fade some day, but it certainly won’t be happening anytime soon. Eventually people will stop clamoring for LeBron James autographs and Dwyane Wade autographs, but when that will occur will depend almost solely on championship results.
The fact is that the Heat have built themselves a bonfire of public speculation. The choices are simple, win the 2011 rendition of the NBA Finals or be declared a failure. Wade and friends can try to play it off like this is not the case by saying that the Lakers are the real favorite all that they want to, but absolutely nothing in sports will keep this Heat team below any radar.
Everything that they do will be a national story, especially if it involves losing. Yes, merchandise and signed Miami Heat memorabilia will shoot into another realm of sales if they do win a title, but that does not mean that it will not be fully expected.
The 2011 NBA season will be all about the Heat and that might not necessarily be a good thing for them.